Inspired by some of the most beautiful elements in the world. From historical architecture, to couture clothing, to high-performance sports cars, there were common threads — exceptional craftsmanship, clean lines, fine quality and classic design.
This inspiration, blended with the southern heritage, became Southern Tide. Enabling the best in design, balance, harmony and quality the space to complement each other, resulting in the most comfortable polo shirt in the world. Incorporating these same elements into all of our designs, we contain the same high standard of excellence for which we are known.